CX In The Wild

Is CX the missing link between business strategy and customer satisfaction?

October 16, 2023 Dennis Wakabayashi Season 5 Episode 4
CX In The Wild
Is CX the missing link between business strategy and customer satisfaction?
Show Notes

Join me in this episode as I dive into the world of customer experience with Sumarie Schreiner, a strategic customer experience and brand strategist, and a part-time lecturer with a passion for innovation. Currently pursuing her doctorate in customer experience management, Sumarie shares her remarkable journey and insights into this dynamic field.

From her South African roots, Sumarie's perspective on customer experience is shaped by the unique challenges and innovations of her environment. She explores the necessity of weaving customer experience into the very fabric of an organization, making it an integral part of daily operations and strategy.

Her message is clear: consider both the emotional and rational aspects of your customers' lives, and strategically integrate CX into your operations to fulfill their needs.

Tune in to gain a fresh perspective on customer experience and learn how South African innovation is driving the future of CX worldwide.

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi