CX In The Wild
The podcast goes where the work is happening. Dennis talks to the people crafting the best customer experiences and tackling important industry challenges. On location, across sectors, across the world. What they figured out, what it cost them, celebrate their success, and learn what they would do differently.
CX In The Wild
Winning in a Platform Economy: E-commerce Strategies for Growth
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In this episode, we sit down with Lina Gallagher, a leader in e-commerce who has spent over a decade shaping online retail in the Middle East. This conversation is full of insights for brands looking to expand into the region and stay competitive in a changing digital landscape.
Lina explains why brands that do not adapt to local markets struggle to survive and how WhatsApp marketing has become a key tool for businesses in the region. She also shares the challenges of competing in a space where new players emerge every day, ready to take market share.
For business leaders thinking about global expansion or looking for practical strategies in e-commerce, this episode provides valuable takeaways.
Keep listening, stay curious, and explore the world of customer experience with us.
Lina Gallagher on LinkedIn: linkedin.com/in/linagallagher
Learn more about Lina's work at their website: https://emerceconsulting.com/
Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi
