CX In The Wild

CX Without Borders: Creating a Unified Approach to Customer Experience

Dennis Wakabayashi Season 10 Episode 3

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Customer experience is evolving fast, and global standards are becoming essential for businesses to stay competitive. Ladislau Batalha joins the conversation to discuss how international CX certifications are shaping organizations from small startups to enterprise giants.

With plans to roll out micro certifications across Africa, the US, and 28 other countries in 2025, this discussion highlights why companies must embrace structured CX frameworks. We break down how standardization creates alignment, why leadership buy in is critical, and how AI is accelerating the need for rapid adaptation.

For businesses looking to thrive in an experience driven economy, this episode offers insights that challenge conventional thinking and provide a roadmap for success.


Ladislau Batalha on LinkedIn: linkedin.com/in/ladislau-batalha-812218

Learn more about Ladislau's work at their website: https://icxi.com/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi

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